Thank you for visiting our website! We are very pleased to see your interest in our chemical company from Hamburg. Your personal data is important to us, therefore, MATSEN CHEMIE AG attaches great importance to data protection. At this point, we would like to inform you how we implement the provisions of data protection, what information we collect during your visit on our website and how this data is used.
General information about using this site
It is generally possible to use the websites of MATSEN CHEMIE AG without any indication of personal data. However, if a person concerned wishes to use our company's special services through our website, processing of personal data may be required. If the processing of personal data is required and there is no legal basis for such processing, we generally seek the consent of the data subject.
As the controller, MATSEN CHEMIE AG has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security holes, so that absolute protection cannot be guaranteed. Therefore, every person concerned is free to submit personal data to us in alternative ways, for example by telephone.
Responsible for this website
The person responsible as defined by the General Data Protection Regulation, other data protection laws in the Member States of the European Union and other provisions with a data protection character is the
MATSEN CHEMIE AG
Weidestrasse 122 a
Name and address of the data protection officer
The data protection officer appointed by the controller is:
MATSEN CHEMIE AG
Weidestrasse 122 a
Any data subject can contact our data protection officer at any time with any questions or suggestions regarding data protection.
Personal data is any information relating to an identified or identifiable natural person (hereinafter the "data subject"). A natural person is considered to be identifiable, if he/she can be associated, directly or indirectly, with an identifier such as a name, an identification number, location data, an online identifier. Other valid identifiers are one or more special features , which express the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person.
The affected person or data subject is an identified or identifiable natural person whose personal data is processed by the controller.
Processing personal data is any action or series of operations related to personal data, such as collecting, saving, organizing, storing, adapting or modifying, reading, accessing, using, with or without the assistance of automated processes. This also includes disclosing data by submission, dissemination of data or other form of provision, reconciliation or association, restriction, deletion or destruction of data.
Limitation of the processing is the marking of stored personal data with the aim to restrict their future processing.
Profiling is any kind of automated processing of personal data, in which personal information is used to evaluate certain personal aspects relating to a natural person. This includes in particular the analysis and prediction of aspects relating to job performance, economic situation, health, personal preferences, interests, reliability, behavior, the location or relocation of that natural person.
Pseudonymisation is the processing of personal data in such a way that personal data can no longer be attributed to a specific data subject without the use of additional information. This applies if such additional information is kept separate and is subject to technical and organizational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.
The controller is the natural or legal person, public authority, institution or any other bodywhich decides on the purposes and means of processing personal data either alone or in cooperation with others. The controller can arrange the specific criteria concerning the processing of personal data according to European Union law or the law of a member state of the European Union, if the purposes and means of such processing are regulated by European Union law or the law of the Member States.
The processor is a natural or legal person, public authority, agency or any other body that processes personal data on behalf of the controller.
The recipient is a natural or legal person, institution, agency or other entity to whom Personal Data is disclosed, regardless of whether or not it is a third party. However, authorities which may receive personal data under European Union or national law in connection with a particular mission are not considered as beneficiaries.
The third party is a natural or legal person, public authority, agency or any other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under direct responsibility of the data processor.
The data subject’s consent shall mean any freely given specific and informed indication of his/her wishes in the form of a statement or other unambiguous confirmatory act by which the data subject signifies his/her agreement to the processing of the personal data concerning him/her for the particular case.
Website Analysis & Tracking
Rejection and deletion of cookies (Kopie)
MATSEN CHEMIE AG can provide users of this website with more user-friendly services that would not be possible without the implementation of cookies.
Rejection and deletion of cookies
A general contradiction to the use of the cookies used for online marketing purposes can be found in a variety of services, especially in the case of tracking, via the US website www.aboutads.info/choices or the EU site www.youronlinechoices.com. Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that not all features of this online service may be used.
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, ads are distributed on topical web pages using an automated algorithm and according to pre-defined keywords.
The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to promote our website by displaying interest-based advertising on third-party websites and in the search engine results of Google's search engine and by displaying advertisements on our website.
If a data subject arrives on our website via a Google ad, a so-called conversion cookie will be stored on Google's information technology system by Google. What cookies are, has already been explained above. A conversion cookie expires after thirty days and is not used to identify the data subject. Regarding the conversion, in case the cookie has not yet expired, a cookie is used to trace whether certain sub-pages, such as the shopping cart from an online shop system, were accessed on our website. The conversion cookie allows both us and Google to understand whether an affected person who came to our website via an AdWords ad-generated revenue, ie, completed or canceled a purchase.
The data and information collected through the use of the conversion cookie are used by Google to create visitor statistics for our website. These visit statistics are then used by us to determine the total number of users who have been sent to us through Google AdWords ads, in order to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future. Neither our company nor any other Google AdWords advertiser receives any information from Google that could identify the data subject.
The conversion cookie stores personally identifiable information, such as the web pages visited by the affected person. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, will be transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
Furthermore, the data subject has the opportunity to object to Google's interest-based advertising. To do this, the person concerned must access the link www.google.com/settings/ads from each of the Internet browsers they use and make the desired settings there.
The controller has integrated Google AdSense on this website. Google AdSense is an online service that provides third-party advertising mediation. Google AdSense is based on an algorithm that selects advertisements displayed on third-party websites in accordance with the contents of the respective third-party website. Google AdSense allows interest-based targeting of the Internet user, which is implemented by generating individual user profiles.
The operating company of the Google AdSense component is the Alphabet Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of the Google AdSense component is to include advertisements on our website. Google AdSense sets a cookie on the information technology system of the data subject. What cookies are, has already been explained above. By using this cookie, Alphabet Inc. provides an analysis of the use of our website. Each visit to one of the pages of this site operated by the controller and incorporating a Google AdSense component automatically initiates the Internet browser on the information technology system of the person concerned through the respective Google AdSense component to submit data to Alphabet Inc. for purposes of online advertising and commission settlement. As part of this technical process, Alphabet Inc. gains knowledge of personal information, such as the IP address of the data subject, which is used by Alphabet Inc., inter alia, to understand the origin of visitors and clicks and, as a result, to facilitate commission settlement.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.
Google AdSense also uses so-called counting pixels. A counting pixel is a miniature graphic that is embedded in web pages to enable log file recording and log file analysis, whereby a statistical evaluation can be performed. Based on the embedded pixel count, Alphabet Inc. can detect if and when an internet page was opened by an affected person and which links the affected person clicked on. Counting pixels are used, among other things, to evaluate the flow of visitors to a website.
Google AdSense will transfer personal information and information, including the IP address required to collect and bill the displayed advertising, to Alphabet Inc. in the United States of America. This personal information is stored and processed in the United States of America. Alphabet Inc. may transfer such personal information collected through the technical process to third parties.
Google AdSense will be available at this link:
https://www.google.com/intl/en/adsense/start/ explained in more detail.
The controller has integrated on this website the component Google Analytics (with anonymization function). Google Analytics is a web analytics service. Web analysis is the collection, and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects data in order to find out how a data subject was referred from one webpage to another webpage (so-called referrers), to find out which subpages of the website were accessed or how often and for which length of stay a subpage was viewed. A web analysis is mainly used to optimize a website and cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. By means of this addendum, the IP address of the Internet access of the data subject will be shortened and anonymized by Google if the access to our website is from a Member State of the European Union or from another state that is party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is to analyze visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile for us online reports showing the activities on our websites, and to provide other services related to the use of our website.
Google Analytics uses a cookie on the information technology system of the person concerned. What cookies are, has already been explained above. By using this cookie Google is enabled to analyze the usage of our website. Each time one of the pages of this website is accessed by the controller and a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically initiated by the respective Google Analytics component to submit data to Google for online analysis purposes. As part of this technical process, Google will be aware of personal data, such as the IP address of the person concerned, which serve, among other things, Google to track the origin of the visitors and clicks, and subsequently make commission settlements possible.
The cookie stores personally identifiable information, such as access time, the location from which access was made, and the frequency of site visits by the data subject. Each time you visit our website, your personal information, including the IP address of the Internet connection used by the data subject, is transferred to Google in the United States of America. This personal information is stored by Google in the United States of America. Google may transfer such personal data collected through the technical process to third parties.
The affected person can prevent the setting of cookies through our website, as shown above, at any time by means of a corresponding setting of the Internet browser used and thus permanently contradict the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the person concerned. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Google Analytics is explained in more detail at this link:
Collecting general data and information
The MATSEN CHEMIE AG website collects a series of general data and information each time the website is accessed by an affected person or an automated system. This general data and information are stored in the log files of the server. The following information can be gathered and stored in the log files: (1) browser types and versions used, (2) the operating system that was used by the accessing system, (3) the internet page from which an accessing system accesses our website (so-called referrers), (4) the sub-web pages which can be accessed via our webpage (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information used in the event of attacks on our information technology systems.
When using this general data and information, MATSEN CHEMIE AG does not draw any conclusions about the person concerned. This information is in fact required to (1) correctly deliver the contents of our website, (2) to optimize the content of our website and to advertise it, (3) to ensure the lasting functionality of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber attack. MATSEN CHEMIE AG evaluates this anonymously collected data and information both statistically and with the aim of increasing data protection and data security in our company in order to ultimately ensure the best possible level of protection for the personal data processed by us. The anonymous data of the server log files are stored separately from all personal data provided by an affected person.
Rights of the data subject
Every data subject shall have the right, as granted by the European legislator of directives and regulations, to require the controller to confirm whether personal data relating to him/her is being processed. If an affected person wishes to make use of this right of confirmation, they can contact an employee of the controller at any time.
Any person concerned by the processing of personal data shall have the right, granted by the European Directive and Regulatory Authority, at any time to obtain the personal data stored concerning him and a copy of that information from the data controller information free of charge. Furthermore, the European legislator and regulator grant the data subject access to the following information:
- the processing purposes
- the categories of personal data being processed
- the recipients or categories of recipients to whom the personal data have been disclosed or are still being disclosed, in particular to recipients in third countries or to international organizations
- if possible, the planned duration for which the personal data will be stored for or, if that is not possible, the criteria for determining that duration
- the existence of a right to rectification or erasure of the personal data concerning them, or of a restriction of processing by the controller or a right to object to such processing
- the existence of a right of appeal to a supervisory authority
- if the personal data is not collected from the data subject: all available information on the source of the data
- the existence of automated decision-making including profiling in accordance with Article 22 (1) and (4) of the GDPR and, at least in these cases, meaningful information about the logic involved and the scope and intended impact of such processing on the data subject
In addition, the data subject has a right of access to personal data as to whether personal data has been transferred to a third country or to an international organization. If that is the case, then the data subject has the right to obtain information about the appropriate guarantees in connection with the transfer.
If a data subject wishes to use his/her right of access to personal data, they may contact an employee of the controller at any time.
Any person affected by the processing of personal data shall have the right granted by the European Directives and Regulators to demand the immediate correction of incorrect personal data concernening himself/herself. Furthermore, the affected person has the right to request the completion of incomplete personal data, taking into account the purposes of the processing. The incomplete personal data can be completed using a complementary declaration.
If an affected person wishes to exercise this right of rectification, they may, at any time, contact an employee of the controller.
Any person affected by the processing of personal data shall have the right granted by the European Directives and Regulators to require the controller to immediately delete the personal data concerning him or her, provided that one of the following reasons is applies and that processing is not required:
- The personal data has been collected or processed for purposes which are no longer necessary.
- The data subject withdraws the consent on which the processing was based in accordance with Article 6 (1) (a) of the GDPR or Article 9 (2) (a) of the GDPR and there is no other legal basis for processing the data.
- The data subject submits an objection to the processing in accordance with Article 21 paragraph 1 DS-GVO, and there are no legitimate reasons for the processing, or the data subject enters an objection to the processing of personal data in accordance with Article 21 paragraph 2 DS-GVO.
- The personal data was processed unlawfully.
- The deletion of personal data is required to fulfill a legal obligation under European Union or national law, to which the controller is subject.
- The personal data was collected in relation to information society services offered pursuant to Art. 8 paras. 1 DS-BER.
If one of the reasons above applies and a data subject wishes to initiate the deletion of personal data held by MATSEN CHEMIE AG, they may contact an employee of the controller at any time. The employee of MATSEN CHEMIE AG will arrange the deletion of personal data immediately.
If the personal data has been made public by MATSEN CHEMIE AG and if our company is responsible for deleting personal data according to Art. 17 para. 1 GDPR, MATSEN CHEMIE AG will take appropriate measures, to inform other data controllers processing the published personal data that the data subject has requested the deletion of all links or copies or replications of the personal data. The deletion of the data can only be requested, if the processing of the data is not necessary. MATSEN CHEMIE AG will take into account the available technology and the implementation costs which is necessary for the deletion of the personal data and for informing other data controllers, The employee of MATSEN CHEMIE AG will arrange everything required in every individual cases.
Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to require the controller to restrict the processing if one of the following conditions applies:
- The accuracy of the personal data is contested by the data subject. However, enough time has to be allowed for the responsible person to verify the accuracy of the personal data.
- The processing is unlawful, the data subject disapproves the deletion of the personal data and instead requests the restriction of the use of personal data.
- The data controller no longer needs the personal data for the purposes of processing, but the data subject still requires the personal data in order to to assert, exercise or defend legal claims.
- The data subject fields an objection to the processing according to Art. 21 para. 1 GDPR and it is not yet clear whether the legitimate reasons of the data controller/responsible person outweigh those of the data subject.
If one of the conditions mentioned above applies and a data subject wishes to request the restriction of personal data stored by MATSEN CHEMIE AG, he/she may contact an employee of the controller at any time. The employee of MATSEN CHEMIE AG will initiate the restriction of the processing.
Any data subject shall have the right granted by the European Directives and Regulations to obtain the personal data concerning him/her, that the data subject provided to a controller, in a structured, common and machine-readable format. The data subject also has the right to transfer this data to another data controller. The data controller who received the personal data in the first place shall not obstruct this transfer provided the data object agreed on processing data according to Article 6 (1) (a) of the GDPR or Article 9 (1) (b) 2 (a) of the GDPR or on a contract pursuant to Article 6 (1) (b) of the GDPR. Furthermore, the data processing has to be performed with automated procedures. This do applies, unless the processing is necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the data controller.
Furthermore, in exercising their right of data portability under Article 20 (1) of the GDPR, the data subject has the right to have personal data transferred directly from one controller to another, insofar as this is technically feasible and if it does not affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject can contact an employee of MATSEN CHEMIE AG at any time.
Every data object shall have the right granted by the European directive and regulatory authority to object to the processing of personal data relating to the data subject at any time pursuant to Article 6 (1) (e) of GDPR, for reasons arising from a particular situation. This also applies to profiling based on these regulations.
MATSEN CHEMIE AG will no longer process personal data in the event of an objection unless we can prove that there are compelling legitimate reasons for processing that outweigh the interests, rights, and freedoms of the data subject or if the processing serves the purpose of asserting, exercising or defense of legal claims.
If MATSEN CHEMIE AG processes personal data in order to operate direct mail, the data subject has the right to object to the processing of personal data for the purpose of such advertising at any time. This also applies to the profiling, as far as it is associated with such direct mail. If the data subject objects to MATSEN CHEMIE AG for the purposes of direct marketing, MATSEN CHEMIE AG will no longer process the personal data for these purposes.
In addition, the data subject has the right, for reasons arising from his / her particular situation, against the processing of personal data relating to him or her, for scientific or historical research purposes or for statistical purposes under MATSEN CHEMIE AG pursuant to Art. 89 (1) GDPRs to object, unless such processing is necessary for a task carried out in the public interest.
In order to exercise the right to object, the data subject can directly contact any employee of MATSEN CHEMIE AG or another employee. The data subject is also free, in the context of the use of information society services, notwithstanding Directive 2002/58 / EG, to exercise his right of opposition by means of automated procedures using technical specifications.
Any person concerned by the processing of personal data shall have the right, as granted by the European directive and regulatory, not to be subject to a decision based solely on automated processing and profiling which has a legal effect on the data subject or affects the data subject significantly in any other way. This applies, unless the decision
(1) is necessary for the conclusion or performance of a contract between the data subject and the controller, or
(2) is permitted by European Union or Member State legislation to which the controller is subject, and that legislation provides for appropriate measures to safeguard the rights and freedoms as well as the legitimate interests of the data subject; or
(3) Occurs with the expressed consent of the data subject.
If the decision (1) is required for the conclusion or performance of a contract between the data subject and the controller or (2) the decision takes place with the express consent of the data subject, MATSEN CHEMIE AG shall take appropriate measures to safeguard the rights and freedoms, as well as the legitimate interests of the data subject. This includes at least the right to have a person organized by the controller intervene to express his / her own position and to contest the decision.
If the data subject wishes to claim automated decision-making rights, they can contact an employee of the controller at any time.
Any person affected by the processing of personal data has the right, granted by the European directive and regulatory authority, to revoke consent to the processing of personal data at any time.
If the data subject wishes to assert their right to revoke consent, they may contact an employee of the controller at any time.
Deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of the storage orif the controller is obliged to store the personal data according to European directives or regulations or by any other legislator in laws or regulations.
If the storage purpose is omitted or if a storage period prescribed by the European directives and regulations or any other relevant legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.
Legal basis of a processing
Art. 6 I lit. (a) GDPR serves our company as the legal basis for processing operations where we obtain consent for a particular processing purpose. If the processing of personal data is necessary in order to fulfill a contract of which the data subject is a contracting party, as is the case, for example, in processing operations necessary for the supply of goods or the provision of any other service or consideration, processing shall be based on Art. 6 I lit. (b) GDPR. The same applies to process operations that are necessary to carry out pre-contractual measures, for example in cases of inquiries regarding our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as the fulfillment of tax obligations, the processing is based on Art. 6 I lit. (c) GDPR. In rare cases, the processing of personal data may be required to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor to our premises was injured and his or her name, age, health insurance or other vital information would have to be passed on to a doctor, hospital or other third parties. Then the processing would be based on Art. 6 I lit. (d) GDPR is based.
Ultimately, processing operations could be based on Art. 6 I lit. (f) GDPRs. On this legal basis, processing operations that are not covered by any of the above legal bases are required if processing is necessary to safeguard the legitimate interests of our company or a third party, unless the interests, fundamental rights and fundamental freedoms of the data subject prevail. Such processing operations are particularly allowed to us because they have been specifically mentioned by the European legislator. In that regard, the European legislator considered that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, second sentence, GDPR).
Authorized interests in the processing of data being pursued by the controller or a third party
If is the processing of personal data based on Article 6 I lit. (f) GDPR, it is our legitimate interest in conducting our business for the benefit of all of our employees and our shareholders.
Duration for which the personal data is stored
The criterion for the duration of the storage of personal data is the respective legal retention period. After the deadline, the corresponding data will be routinely deleted, if the data no longer required to fulfill the contract or to initiate a contract.
Legal or contractual regulation for the provision of personal data; Necessity for the conclusion of the contract; Obligation of the data subject to provide the personal data; possible consequences of non-provision
We clarify that the provision of personal information is in part required by law (such as tax regulations) or may result from contractual arrangements (such as details of the contractor).
Occasionally it may be necessary for a contract to be concluded, that the data subject provides us with personal data that must subsequently be processed by us. For example, the data subject is required to provide us with personal information when our company enters into a contract with him/her. Failure to provide the personal data would mean that the contract with the data subject could not be concluded.
Prior to any personal data being provided by the data subject, the data subject must contact one of our employees. Our employee will inform the individual on a case-by-case basis
- whether the provision of the personal data is required by law or
- contract or is required for the conclusion of the contract
- whether there is an obligation to provide the personal data
- the consequences of the non-provision of the personal data.
the existence of automated decision making
As a conscientious company, we refrain from automatic decision-making or profiling.
contact via the website
Due to legal regulations, the MATSEN CHEMIE AG website contains information that enables quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the data controller by e-mail or through a contact form, the personal data provided by the data subject will be automatically saved. Such personal data, voluntarily transmitted by an individual to the controller, is stored for the purpose of processing or contacting the data subject. There is no disclosure of this personal data to third parties.
Data protection for applications and during the application procedure
The data controller collects and processes the personal data of applicants for the purpose of processing the application procedure. The processing can also be done electronically. This is particularly the case if an applicant submits the application by electronic means, i.e. by e-mail, to the controller. If the controller concludes a contract of employment with an applicant, the data transmitted will be stored for the purposes of the employment relationship in accordance with the law. If no employment contract is concluded with the candidate by the controller, the application documents will be automatically deleted two months after the announcement of the rejection decision, unless deletion precludes other legitimate interests of the controller. Other legitimate interest are in this sense, for example, a burden of proof in a procedure under the General Equal Treatment Act (AGG).
Integration of services and content of third parties
The controller has integrated the Google+ button as a component on this website. Google+ is a so-called social network. A social network is an Internet-based social meeting place, an online community that typically allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform to exchange views and experiences or it allows the Internet community to provide personal or business information. Google+ allows social network users to create private profiles, upload photos, and socialize through friend requests, among others.
Google+'s operating company is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google button has been integrated, the Internet browser is automatically prompted to download a representation of the corresponding Google button from Google+ on the information technology system of the data subject. As part of this technical process, Google will be aware of which specific bottom of our website is visited by the data subject. More detailed information on Google+ is available at https://developers.google.com/+/.
If the person is logged in to Google+ at the same time, Google recognizes every time the data subject visits our webpage, which specific sub-page of our website visited by the data subject during the entire duration of each stay on our website. This information is collected through the Google+ button and assigned by Google to the relevant Google + account of the data subject.
If the data subject activates one of the Google+ buttons integrated on our website and thus makes a Google+ 1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data. Google will store the Google+1 recommendation of the data subject and make it publicly available in accordance with the conditions accepted by the data subject. A Google +1 referral made by the data subject on this website will be subsequently provided together with other personal information, such as the name of the Google + 1 account used by the data subject and the photo in other Google services stored therein, For example, the search engine results of the Google search engine, the Google account of the data subject or other places, such as on websites or in connection with advertisements stored and processed. Furthermore, Google is able to link the visit to this website with other personal data stored on Google. Google also records this personal information for the purpose of improving or optimizing Google's different services.
Google always receives information via the Google+ button that the data subject has visited our website, if the data subject is simultaneously logged in to Google+ at the time of accessing our website; this happens regardless of whether the person clicks the Google+ button or not.